Two platforms. Two days. One practical performance marketing skillset.
A tightly packed, hands-on curriculum designed around the two platforms businesses use extensively for paid digital advertising — Meta Ads and Google Ads.
Performance Marketing Fundamentals
Understand how performance marketing works, how campaigns are measured, and why businesses focus on measurable outcomes rather than impressions alone.
Meta Ads
Learn how Meta advertising works and understand the fundamentals of creating, managing, and optimizing campaigns across Facebook and Instagram.
Google Ads
Learn the fundamentals of Google Ads and understand how businesses reach users who are actively searching for products and services.
Audience Targeting
Understand how marketers identify relevant audiences and make better targeting decisions for different campaign objectives.
Campaign Creation
Learn how campaigns are planned and structured, from selecting an objective to setting up the right campaign elements.
Budget Optimization
Understand how advertising budgets are allocated, monitored, and optimized based on campaign performance.
Performance & ROI
Learn how marketers evaluate campaign performance through important metrics and connect advertising activity with business results.
Campaign Optimization
Understand what practitioners look at when a campaign is underperforming and how optimization decisions are made.
Reporting & Analysis
Learn how to read campaign data and understand the numbers that matter when evaluating paid advertising performance.
Who should join
You don't need to be an advertising expert to start. If you want to understand how paid campaigns work and build a practical digital marketing skill, this workshop is designed for you.
Business Owners
Learn how to understand and manage paid advertising for your own business
Students
Build a practical, career-ready digital marketing skill
Freelancers
Add Meta Ads and Google Ads to your service portfolio
Job Seekers
Develop practical knowledge that can strengthen your digital marketing profile
Professionals
Upskill and understand performance-driven advertising
Two days. Two major advertising platforms. Hands-on learning.
Day one focuses on Meta Ads. Day two moves to Google Ads — giving you practical exposure to both platforms within one focused workshop.
Saturday — Meta Ads
- Introduction to Performance Marketing
- Understanding Meta Ads
- Meta Ads ecosystem walkthrough
- Audience research and targeting
- Campaign structure and planning
- Ad creatives and campaign considerations
- Budget and performance fundamentals
Sunday — Google Ads
- Introduction to Google Ads
- Understanding the Google Ads ecosystem
- Campaign planning and structure
- Keyword and search intent fundamentals
- Budget and bidding fundamentals
- Campaign performance and optimization
- Reporting and performance analysis
- Certificate distribution
What you will get
Everything you need to take your first steps into practical performance marketing.
Certificate
Notes
Performance Marketing Toolkit
Practical Templates
WhatsApp Community
Career Guidance
Meta Ads Practice
Google Ads Practice
More than classroom theory — you get practical exposure to the platforms, concepts, and decision-making involved in performance marketing.
Built for learning from practitioners, not just presentations
We cap every batch at 10 so the workshop stays personal, interactive, and practical — giving you the opportunity to ask questions and learn directly from the trainer.
Small Batch
Max 10 students per batch, so the workshop doesn't feel like a crowded seminar and students can interact directly with the trainer.
Offline Practical
In-person, hands-on training — not a recorded video course where you simply watch someone else run campaigns.
Learn From a Practitioner
Learn directly from Sahil Goyal, a digital marketing professional with 10+ years of hands-on industry experience and experience working on campaigns for big brands.
Two Major Platforms
Instead of limiting your learning to one advertising platform, the workshop covers Meta Ads on Day 1 and Google Ads on Day 2.
Career Support
Get guidance around building a career, freelancing, working with clients, or using performance marketing skills for your own business.
Personal Attention
Direct access to the trainer throughout both days, so you can ask questions around campaigns, targeting, budgets, performance, and practical challenges.
Why Learn Performance Marketing From Sahil Goyal?
Most people can learn the definition of ROAS, CTR, CPC, or conversions from a textbook. The real learning starts when you understand why a practitioner makes a particular campaign decision.
That is the approach behind this workshop.
Sahil Goyal brings more than 10 years of hands-on experience in digital marketing and performance marketing. He has worked on campaigns for big brands and continues to work in the industry rather than teaching only from theoretical material.
Students get an opportunity to learn how performance marketing is approached in the real world — from campaign planning and audience selection to optimization, reporting, and business-focused performance.
The goal is simple: don't just know the terminology. Understand how the work is actually done.
What Makes This 2-Day Workshop Different?
A typical digital marketing course can take weeks or months and cover dozens of topics. This workshop takes a different approach — it focuses specifically on performance marketing and the platforms that matter.
In just two days, the learning journey moves from understanding performance marketing to exploring Meta Ads and then Google Ads.
The limited batch size also means the workshop is designed for interaction rather than one-way teaching.
This makes the workshop particularly relevant for students, freelancers, business owners, job seekers, and professionals who want a focused introduction to paid digital advertising.
Learn Performance Marketing From Someone Who Works in the Industry
Sahil Goyal has 10+ years of hands-on experience in the digital marketing industry. From starting his journey as an SEO Executive to building his own agency, STS Digital Solutions, his career has been rooted in practical digital marketing and performance-driven strategies.
He has worked on digital campaigns for big brands and continues to handle digital marketing and performance marketing campaigns, bringing current industry experience into the classroom.
His training approach focuses on simplifying complex digital marketing concepts and connecting them with the practical decisions marketers make while working on campaigns.
Students and professionals also benefit from his broader industry exposure, including training experience across institutions such as YMCA, Lingaya's Vidyapeeth, ACEM, and others.
Who Can Benefit Most From This Workshop?
Whether you're starting from zero or looking to add paid advertising to your existing skillset, the workshop is designed around practical use cases.
For Students
Get exposure to a digital marketing skill that can support future job and freelancing opportunities.
For Business Owners
Understand how Meta Ads and Google Ads work so you can make more informed decisions about your own advertising.
For Freelancers
Build the foundation to add paid advertising services to your freelance portfolio.
For Job Seekers
Develop practical understanding of two major advertising platforms instead of relying only on theoretical digital marketing knowledge.
For Professionals
Expand your existing marketing knowledge with performance-focused advertising skills.
What past students say
"I ran my first real Meta Ads campaign on day two. The batch size made it easy to actually get help when I got stuck."
"Practical from the first hour. No fluff, just Meta Ads Manager open on my own laptop the entire time."
"Went in knowing nothing about ads. Left with a certificate, a toolkit, and a campaign I actually understand."
"The WhatsApp community alone has been worth it — still getting my questions answered weeks later."
Note: These testimonials are from the existing workshop content. If this is the first dedicated Performance Marketing Bootcamp, they should be replaced or relabelled with verified testimonials specifically relevant to this workshop.
Common questions
Learn Performance Marketing in 2 Focused Days
Only 10 seats per batch — designed for students who want personal attention and practical exposure.
₹1,999 WORKSHOP
₹1,999
Full 2-Day Offline Workshop
- Full 2-day offline Performance Marketing training
- Certificate of completion
- Performance Marketing toolkit, notes & templates
- WhatsApp community access
- Career guidance session
- Meta Ads learning on Day 1
- Google Ads learning on Day 2
Only 10 students per batch
