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Performance Marketing Course
Performance Marketing Icon

Performance Marketing Training Course

  • icon-check-blue Master the art and science of paid advertising.
  • icon-check-blue Learn hands-on skills for Google Ads, Meta campaigns, affiliate marketing, and analytics.
  • icon-check-blue Run campaigns that deliver measurable ROI.
  • icon-check-blue Get industry mentorship and campaign-building strategies.
Collaboration with Industry Experts

Learn from real-world digital marketing experts who have handled high-budget campaigns for top brands and get live project feedback directly from practitioners.

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    Why Join this Program?

    Course Overview

    You will learn the nitty-gritty of success in the current-day paid marketing scenario in the Performance Marketing Course. Gain insight into designing, launching, analyzing, and scaling campaigns across Google, Facebook, Instagram, and affiliates. You will teach with real-time tracking and optimization techniques.


    Key Features

    Real Ad Budget Practice

    Practice with real ad budget.

    Google Ads + Meta Ads

    Google Ads + Meta Ads Deep Dive.

    Affiliate & Influencer Marketing

    Affiliate and Influencer Marketing.

    Conversion Tracking

    GA4 and Conversion Tracking Mastery.

    Resume Building

    Resume Building and Career Launchpad.

    Marketing Experts

    Personal Mentorship from Marketing Experts.

    The Advantage of the Certification Program

    Performance Marketing Certificate

    • Industry Recognized.
    • Add Real Campaigns to Your Portfolio.
    • Professional Resume Boost.

    Practical, Job-Ready Skills

    • Live Campaign Launches.
    • Budget Management Exercises.
    • Conversion & Analytics Tools Training.


    About the Online Performance Marketing Course

    Attend classes online with the flexibility to choose live interactive sessions or access recorded modules anytime. Our approach ensures hands-on practice with every lesson to build both your theoretical understanding and real-world execution skills.

    Why Become a Performance Marketer?

    Becoming a performance marketer offers several advantages.


    • High-Demand Career: Performance marketers are among the most in-demand roles in agencies and businesses worldwide.
    • Data-Driven Success: Use analytics to optimize every rupee spent and achieve better marketing ROI.
    • Global Opportunities: Your skills will be relevant for international campaigns and remote work.
    • Tangible Business Growth: Performance marketing allows you to measure and directly influence business outcomes.

    What Will You Learn in This Performance Marketing Course?

    This stock market course will equip you with essential skills for mastering the market.


    • Google Search, Display & YouTube Ads
    • Facebook & Instagram Ad Campaign Management
    • Affiliate and Influencer Marketing
    • Funnel Creation and Optimization
    • Conversion Tracking & Analytics Setup
    • Retargeting Strategies
    • Campaign Scaling Techniques
    • Budget Planning and Bidding Strategies

    What Are the Job Roles After This Course?

    PPC Executive

    Manage pay-per-click advertising campaigns.

    Performance Marketing Manager

    Oversee and optimize performance marketing strategies.

    Media Buyer

    Purchase advertising space across various channels.

    Digital Marketing Analyst

    Analyze marketing data to improve campaign performance.

    Campaign Strategist

    Develop and execute marketing campaigns.

    Growth Hacker

    Implement innovative strategies for rapid growth.

    Affiliate Marketing Manager

    Manage affiliate marketing programs.

    Paid Media Specialist

    Specialize in paid advertising campaigns.

    E-commerce Advertising Specialist

    Focus on advertising for online stores.

    Retargeting & Remarketing Expert

    Specialize in retargeting and remarketing strategies.

    Full Learning Path with Curriculum

    Duration: 3 Months Modules: 10 Skill-Building Modules

    • Overview of Paid Marketing
    • Channels and Business Models
    • Key Performance Metrics

    • Keyword Strategy
    • Ad Creation and Campaign Setup
    • Display Ads and Retargeting

    • Campaign Objective Selection
    • Audience Targeting
    • Ad Formats and Budgeting

    • Setting up Google Analytics 4
    • Facebook Pixel and Tag Manager
    • Goals, Events & UTM Tracking

    • Joining Affiliate Networks
    • Managing Influencers and Campaigns
    • Tracking & Compliance

    • Landing Page Design
    • A/B Testing and CRO Basics
    • Funnel Analytics

    • Forecasting and Scaling
    • Manual vs Smart Bidding
    • Optimizing Underperforming Campaigns

    • Audience Segmentation
    • Dynamic Retargeting
    • Sequenced Ad Campaigns

    • GA4, Hotjar, Ubersuggest, SEMrush
    • Competitor Research and Ad Spy Tools
    • Reporting Dashboards

    • Set up and Run Live Campaigns
    • Analyze and Optimize
    • Final Presentation and Portfolio Submission

    Comparison – Performance Marketing Course

    Feature Digi Edu Learning 🏆 Other Institutes ❌
    Live Campaign Management ✔ Hands-on with real budgets ❌ Only mock campaigns
    Cross-Platform Skill Training ✔ Google, Facebook, Affiliate & Analytics ❌ Focused on a single platform
    Mentor-Led Practical Learning ✔ Sessions with marketing professionals ❌ Basic lectures from trainers
    Complete Analytics Coverage ✔ Deep dive into GA4, GTM, UTM tracking ❌ Shallow analytics training
    Career Support & Interview Prep ✔ Portfolio building + Mock interviews ❌ No career guidance
    Advanced Retargeting Techniques ✔ Dynamic & Sequenced Retargeting ❌ Basic retargeting only

    FAQs – Frequently Asked Questions

    Certainly not; this is an introductory course that covers every aspect, from the most basic to the most advanced levels.

    Yes! You'll be conducting live ad campaigns with real budgets under the watchful eye of the teachers.

    A mere understanding of how to use the internet will suffice. No marketing experience is necessary.

    Definitely, upon successful completion, you will get a Digi Edu Learning Certificate in Performance Marketing.

    Absolutely! The course delves deep into Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).

    For sure. You will learn how to create, manage, and report on campaigns, the skills that you will use in freelance marketing projects.

    Full career assistance, including mock interviews, resume building, and access to hiring partners, will be provided.

    Certainly, our curriculum is always updated according to the latest trends in the industry including the GA4 and the present tools of Meta.

    Definitely! Any session not attended is recorded to allow you lifetime access in case you want some kind of revision or in case you missed a class.

    Posts that one can apply for include PPC Executive, Performance Marketing Manager, Paid Media Specialist, Campaign Manager, Growth Marketer etc.

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