Learn SEO skills you can actually use
A tightly packed, hands-on workshop covering the complete search optimization workflow — from keyword research and on-page SEO to technical SEO, content, Local SEO, AEO, GEO, AI Search, and practical AI tools.
SEO Fundamentals
Understand how search engines work, how websites gain visibility, and how SEO helps businesses attract relevant organic traffic.
Keyword Research
Learn how to find, evaluate, group, and prioritize keywords based on search intent, competition, relevance, and business goals.
On-Page SEO
Learn how to optimize titles, headings, URLs, content, internal links, images, metadata, and other important on-page elements.
Technical SEO
Understand the technical foundations that influence search visibility, including crawlability, indexing, site structure, mobile usability, page experience, and technical issues.
SEO Content Strategy
Learn how to create search-focused content that matches user intent while remaining useful, readable, relevant, and optimized for both search engines and people.
Local SEO
Understand how businesses can improve their visibility in local search and optimize their online presence for location-based searches.
AEO — Answer Engine Optimization
Learn how to structure content so it can better answer specific questions and become useful for answer-focused search experiences, featured results, and AI-generated answers.
GEO — Generative Engine Optimization
Understand how search is changing with generative AI and learn how to create content that is structured, authoritative, relevant, and easier for AI systems to understand and reference.
AI Search Optimization
Explore how platforms such as ChatGPT, Gemini, Perplexity, and other AI-powered search experiences are changing the way people discover information and businesses.
AI Tools for SEO
Learn how AI tools can support keyword research, content ideation, optimization, competitor research, content briefs, analysis, and everyday SEO workflows.
SEO Audit & Analysis
Learn the fundamentals of evaluating a website, identifying SEO opportunities, finding common issues, and turning observations into practical recommendations.
SEO Freelancing
Understand how to turn your SEO knowledge into freelance services, build beginner-friendly service packages, approach clients, and start your freelancing journey.
Who should join
Built for students and beginners who want to develop practical SEO skills and explore freelancing opportunities in the growing digital marketing industry.
Students
Build a practical digital marketing skill alongside your studies
SEO Beginners
Learn SEO from fundamentals instead of scattered online tutorials
Aspiring Freelancers
Learn how SEO services can be offered to clients
Job Seekers
Develop an additional skill for digital marketing and SEO roles
Career Switchers
Start building a foundation in search optimization
Two days, from SEO fundamentals to AI Search
Day one builds your core SEO foundation and takes you through keyword research, on-page SEO, technical SEO, content, and Local SEO. Day two focuses on the new search landscape — AEO, GEO, AI Search, AI tools, and freelancing.
Saturday — SEO Fundamentals, Research & Optimization
- Introduction to SEO
- How Search Engines Work
- Understanding Search Intent
- Keyword Research Fundamentals
- Finding & Selecting the Right Keywords
- Keyword Mapping & Content Planning
- On-Page SEO
- Titles, Meta Descriptions & Headings
- URLs, Internal Linking & Content Optimization
- Technical SEO Fundamentals
- Crawling, Indexing & Website Structure
- SEO Content Strategy
- Local SEO Fundamentals
- Practical SEO Exercise
Sunday — AEO, GEO, AI Search & Freelancing
- Introduction to AEO
- Optimizing Content for Questions & Answers
- Introduction to GEO
- Understanding Generative Search
- AI Search & Search Behaviour
- Optimizing Content for AI Visibility
- ChatGPT, Gemini & Perplexity for SEO
- AI Tools for Keyword Research & Content
- AI-Assisted SEO Workflows
- SEO Audit & Competitor Analysis
- Building SEO Services for Freelancing
- Finding Your First SEO Clients
- Practical SEO & AI Exercises
- Certificate Distribution
What you will get
Everything you need to start building practical SEO skills and take your first steps toward offering SEO services as a freelancer.
Certificate
SEO Workshop Notes
SEO Tools Toolkit
Keyword Research Templates
SEO Audit Checklist
Practical SEO Templates
AI Prompts for SEO
WhatsApp Community
Career Guidance
Live SEO Exercises
AEO & GEO Practice
Freelancing Guidance
The focus is not simply on learning SEO terminology. You will understand how the different parts of SEO, AEO, GEO, Local SEO, and AI Search fit together into a practical workflow.
Built for practical SEO learning, not just theory
We cap every batch at 10 so the workshop stays personal, interactive, and practical, giving every participant the opportunity to learn, practise, and ask questions directly.
Small Batch
Maximum 10 students per batch, so participants get more opportunities to interact with the trainer, practise SEO tasks, and ask questions.
Offline Practical Learning
In-person, hands-on training instead of a recorded course where you simply watch someone explain SEO concepts.
Learn From a Practitioner
Learn directly from Sahil Goyal, a digital marketing professional with 10+ years of hands-on industry experience across SEO, digital marketing, performance marketing, content, and growth strategies.
SEO + AEO + GEO
Learn traditional SEO alongside newer search optimization concepts such as AEO, GEO, and AI Search optimization, helping you understand how search is evolving.
AI-Powered SEO
Discover how modern AI tools can support keyword research, content planning, analysis, optimization, competitor research, and everyday SEO workflows.
Freelancing Focus
The workshop doesn't stop at learning SEO. You will also understand how SEO skills can be converted into freelance services and how beginners can start exploring SEO freelancing opportunities.
Why Learn SEO From a Practitioner?
SEO is constantly changing.
Search engines have evolved from simply matching keywords to understanding intent, context, entities, content quality, and user needs. With the growth of AI-powered search, the search ecosystem is changing even further.
Learning a list of SEO terms is easy. Knowing how to apply them to an actual website is the real skill.
That is why this workshop focuses on practical application.
Sahil Goyal brings more than 10 years of hands-on experience in digital marketing and has worked across SEO, digital campaigns, content, performance marketing, and growth strategies.
His industry experience provides the practical context needed to understand how SEO works beyond textbooks and isolated tutorials.
You will learn how SEO connects with content, digital marketing, local visibility, AI tools, AEO, GEO, and the changing search landscape.
The goal is simple: understand SEO, practise SEO, and learn how to turn the skill into a potential freelancing opportunity.
What Makes This 2-Day SEO, AEO & GEO Workshop Different?
SEO is no longer limited to ranking a webpage for a blue link.
People are increasingly searching through different formats, asking complete questions, using local searches, and interacting with AI-powered platforms.
A typical beginner SEO course may focus only on keywords, backlinks, and rankings.
This workshop takes a broader approach.
The focus is on the complete search visibility journey:
You will learn the fundamentals of traditional SEO while also understanding how search is evolving with AI. The workshop also connects learning with practical freelance applications, helping beginners understand how SEO knowledge can be packaged into services for potential clients. With only 10 participants in each batch, you also get an opportunity to interact directly with the trainer and practise during the sessions.
From SEO Learner to SEO Freelancer
Learning SEO is only the first step. The next step is knowing how to use that skill professionally.
This workshop introduces beginners to the practical side of SEO freelancing.
You will understand the types of SEO services businesses may need, how SEO tasks can be structured, and how you can begin building your skills around services such as keyword research, on-page optimization, content optimization, Local SEO, SEO audits, and AI-assisted SEO.
You will also receive guidance on how to think about your first freelance service, build a simple portfolio, communicate with potential clients, and gradually develop your SEO career.
You don't need years of experience to start learning. You need the right foundation, practical skills, and a clear direction.
Learn SEO From a Digital Marketing Practitioner
Sahil Goyal — Digital Marketing Practitioner & Trainer
Sahil Goyal has 10+ years of hands-on experience in the digital marketing industry. From starting his journey as an SEO Executive to building his own agency, STS Digital Solutions, his career has been rooted in practical digital marketing and performance-driven strategies.
He has worked with digital campaigns and marketing strategies for big brands and continues to work actively in the digital marketing industry.
His approach to training focuses on simplifying complex digital concepts and showing students how modern strategies and tools can be applied to real-world marketing workflows.
Through his experience in SEO, digital marketing, content, performance marketing, and growth strategies, he brings a practical perspective to the changing world of search.
Participants can learn not only what SEO concepts mean, but also how these concepts connect with actual digital marketing work and client requirements.
Who Can Benefit Most From This Workshop?
The workshop is designed for beginners, making it suitable even for participants who have little or no professional SEO experience.
For Students
Build a practical SEO and digital marketing skill that can complement your education and help you explore future career opportunities.
For SEO Beginners
Understand SEO systematically instead of trying to learn disconnected concepts from multiple online sources.
For Aspiring Freelancers
Learn the fundamentals of SEO services and understand how you can start building a freelance SEO profile.
For Job Seekers
Develop a practical skillset that can complement applications for SEO and digital marketing roles.
For Career Switchers
Build a foundation in SEO, AEO, GEO, Local SEO, and AI Search before moving into professional digital marketing.
What past students say
"The workshop helped me understand SEO as a complete process instead of just keywords and rankings. The practical exercises made the concepts much easier to understand."
"I had basic knowledge of SEO before joining. The AEO, GEO, and AI Search sections helped me understand how search is changing and what skills I should learn next."
"The freelancing guidance was especially useful because I wanted to understand how SEO can actually become a service I can offer to clients."
Note: Use verified testimonials from this SEO, AEO & GEO workshop once the workshop has been conducted.
Common questions
Build Your SEO Skills in 2 Focused Days
Only 10 seats per batch — designed for students and beginners who want practical SEO knowledge and a clear path toward SEO freelancing.
- Full 2-day offline SEO training
- Certificate of completion
- SEO tools toolkit, notes & templates
- Keyword research resources
- SEO audit checklist
- AEO & GEO learning resources
- AI prompts for SEO
- WhatsApp community access
- Career guidance session
- SEO Practical Exercises
- Local SEO Practice
- AEO & GEO Practice
- AI-Powered SEO Practice
- Freelancing Guidance
Only 10 students per batch
