Social Media Marketing Training Course
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Learn how to grow businesses through platforms like Instagram, Facebook, LinkedIn & YouTube.
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Master content creation, branding, paid ads, analytics & engagement
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Work on real-world campaigns for live brands
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Hands-on experience with Meta Business Suite, Canva, Creator Studio & analytics tools
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Certification + Internship with real project exposure
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Learn directly from social media managers and digital experts.
Live Client Projects + Job-Oriented Training & Mentorship
Next Cohort Starts On: 1st May
Why Join this Program?
Learn Marketing on Social Media
This course acts as the gateway to mastery in Social Media Marketing. This is a course for developing impactful strategies, running paid and authentic campaigns, understanding algorithms, developing a brand presence, and enhancing the presence of a real brand with a live the do-all experience in Social Media Marketing.
Key Features
Live Client Projects
Work on real client projects in collaboration with STS Digital Solutions.
Multi-Platform Learning
Master social media platforms including Instagram, Facebook, LinkedIn, Twitter, and YouTube.
Ad Strategy & Testing
Learn ad creation, audience targeting, budgeting, A/B testing, and retargeting techniques.
Viral Content Calendar
Build a viral content calendar and develop powerful social storytelling strategies.
Internship + Certificate
Receive a recognized certificate along with internship exposure to strengthen your profile.
Career Support
Get personalized resume building, interview preparation, and career assistance.
Certification Program Advantage
Acquire Social Media Marketing Certificate
- Recognized Certificate from Digi Edu Learning
- Internship Certificate from STS Digital Solutions
- A Campaign Portfolio from Live Campaigns with a Future Career Growth Perspective
Get Ahead through Real-Time Social Media Training
- Campaign Planning & Execution
- Daily Content Creation Assignments
- Engagement Tracking and Improvement Strategy Development
- Understand analytics and reporting with live data
About Online Social Media Marketing Course
Today, in a world that lives digitally first, it can be said that brands are built online. The course teaches you to become the best at managing the business profiles of customers for follower growth, engagement, as well as conversion-driving tactics, both organic and paid.
Why Become a Social Media Marketing Expert?
Social media is now the most lucrative marketing channel for all businesses and brands. Brands hire creative, data-savvy marketers to understand how to build that community and convert followers into customers. Being a master at such opens up a whole world for careers and freelancing opportunities.
What Will You Learn in This Digital Marketing Course?
This program will teach you the important things about Digital Marketing.
- Advanced social media strategy and campaigns for paid ads
- Search Ads, Display Ads, and Video Ads on Google
- Conducting Search Engine Optimization
- Conducting Email and Content Marketing
- Manage web reputation and influencer marketing
- Web Analytics: managing Google Analytics GA4
- Funnel Building and Marketing Automation
- Landing Pages, Copywriting, and Conversion Optimization
- Freelancing and client acquisition
What Are the Job Roles After This Course?
Social Media Marketing Executive
Content Strategist
Paid Ads Specialist
Social Media Manager
Digital Marketing Associate
Influencer Marketing Coordinator
Brand Communications Associate
Tools You'll Master
Industry-standard SEO tools that will make you job-ready
Full Learning Path with Curriculum
- Understanding the evolution of social media
- Importance of social media in digital marketing
- Overview of major platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, YouTube
- B2B vs B2C social strategies
- Case studies of successful campaigns
- Setting goals: Awareness, Engagement, Leads, Conversions
- Building target audience personas
- Defining brand voice and tone
- Competitor analysis and benchmarking
- Creating content pillars aligned with business goals
- Weekly & monthly strategy planning
- Facebook Page Setup & Optimization
- Instagram Profile Optimization & Features
- LinkedIn Business Page Setup
- Twitter/X best practices
- Pinterest strategies
- Consistent posting schedules
- Platform algorithms and content discovery
- Hashtags, trends, and community use
- Intro to Canva and design best practices
- Creating posts, carousels, stories
- Using templates for speed and consistency
- Copywriting tips (hooks, CTAs, captions)
- Mobile editing tools for reels & stories
- Content calendars via Trello/Google Sheets
- Visual branding consistency
- Meta Ads Manager walkthrough
- Ad creatives and copywriting
- Audience targeting: Core, Custom, Lookalike
- Campaign goals: Traffic, Engagement, Leads
- Budgeting and bidding
- A/B testing strategies
- Understanding CTR, CPM, CPC, ROAS
- Meta Business Suite insights
- Instagram & LinkedIn analytics
- Engagement metrics overview
- Google Analytics for social traffic
- Performance dashboards
- Reporting formats for clients
- Influencer marketing fundamentals
- Finding and collaborating with creators
- UGC and viral loop strategies
- Campaign types: Giveaways, Reviews, etc.
- Measuring ROI of influencer efforts
- Using tools like Buffer, Later, Hootsuite
- AI tools for captions, images & post ideas
- Chatbots for automation
- Social listening & brand tracking
- Keeping up with platform trends
- Client pitching and freelancing platforms
- Portfolio building and personal branding
- Mock interviews and client onboarding
- Pricing your services
- 30-day campaign execution plan
- Run ads with real budget (optional)
- Campaign performance reporting
- Weekly mentor feedback & assessment
- Final evaluation and certification
Know the Comparison – Why Digi Edu’s Social Media Marketing Course Stands Out
| Feature | Digi Edu Learning | Free YouTube Learning | Traditional Institutes |
|---|---|---|---|
| Duration |  2+2 Months (With Internship) |
 Unstructured |
1-2 Months |
| Internship | 2 Months |
None |
Rare |
| Mentorship | Ongoing Mentor Support |
None |
Limited |
| Tools Covered | Canva, Meta Suite, Hootsuite, Analytics |
Inconsistent |
But limited |
| Content Updates | Trend-based weekly updates |
Outdated often |
Fixed syllabus |
| Career Support | Resume, Interview Prep, Freelancing |
None |
Rare |
| Certification | Industry Recognized |
No Certificates |
Local only |
