DIGITAL MARKETING COURSE
Digital Marketing Training Course
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Learn SEO, Social Media, Google Ads, Content Marketing & Analytics
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Hands-On Projects + Agency-Level Tools
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Master Campaign Strategies across Google, Facebook & Instagram
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Get Mentored by Industry Professionals & Certified for Job Readiness
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Lifetime Access to Recordings & Resources
In Collaboration With: STS Digital Solutions
Live Client Projects + Job-Oriented Training & Mentorship
Next Cohort Starts On: 1st May
Why Join this Program?
Digital Marketing Course Overview
Become a Digital Marketer
This Digital Marketing course would make you a performance-driven marketer. It teaches a vital mix of marketing concepts, platforms, tools, and learned strategies within the digital ecosystem. It trains you to generate leads, manage ad campaigns, optimize for search engines, and build complete digital funnels.
You would work on live projects and have hands-on training while working under dedicated mentorship by professionals in agencies and tech companies.
Key Features
Live Marketing Campaigns
Be hands-on with live marketing campaigns and real-time projects.
Dual Certification
Certified by Digi Edu Learning + Internship Certificate.
Comprehensive Modules
Comprises 15+ modules covered in-depth with real case studies.
Tool-Driven Learning
More than 10+ tools like SEMrush, Mailchimp, Canva, etc., practically come into action.
Lifetime Access
Lifetime access to all the session recordings and learning resources.
Career Services
Personalized resume assistance and mock interviews to prepare for jobs & freelancing.
Certification Program Advantage
Get Your Digital Marketing Certificate
- Certificate recognized in the industry by Digi Edu Learning
- Internship letter from STS Digital Solutions
- Add to live campaigns, resume, and portfolio
Get Ahead Through Real-Time Digital Marketing Training
- Implement Live Ad Campaigns over Google and Meta
- Track Real Time Performance through Google Analytics
- Create Social Media Calendars and Content Strategies
- Perform SEO Audits & Optimize Landing Pages
Why Become a Digital Marketer
Demand for marketers with the right skill set is skyrocketing. Digital marketing professionals are required to assist the brand awareness, traffic, sales, and customer engagement needs for companies from small startups to top international brands. Digital marketing has become one of the highest-paying skills these days, and one of the fastest-growing too.
What Will You Learn in This Digital Marketing Course?
This program will teach you the important things about Digital Marketing.
- Advanced social media strategy and campaigns for paid ads
- Search Ads, Display Ads, and Video Ads on Google
- Conducting Search Engine Optimization
- Conducting Email and Content Marketing
- Manage web reputation and influencer marketing
- Web Analytics: managing Google Analytics GA4
- Funnel Building and Marketing Automation
- Landing Pages, Copywriting, and Conversion Optimization
- Freelancing and client acquisition
What Are the Job Roles After This Course?
Digital Marketing Executive
SEO Analyst
PPC Specialist (Google Ads Expert)
Social Media Manager
Content Marketing Strategist
Marketing Automation Expert
Digital Growth Consultant
Freelance Marketer / Agency Owner
Tools You'll Master
Industry-standard SEO tools that will make you job-ready
Full Learning Path with Curriculum
- What is the introduction of marketing?
- Find out how to get started?
- What are the types of marketing?
- What is the best marketing strategy?
- Intro to Digital Marketing
- Modules of Digital Marketing
- Why Digital Marketing Buzz?
- Opportunities in India & Growth Projection
- What Is a Keyword
- Types Of Keywords
- What Is a Website
- Types of Websites
- Nomenclature Of Digital Marketing - Snippets, SERP, Key Metrics, DA, PA, KPI, etc.
- Segmentation, Targeting, and Positioning (STP)
- Goals & Funnel
- Customer Persona & User Journey
- Key Performance Indicators (KPI)
- Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV)
- Channels Mapping
- Unique Selling Proposition
- What is Competitive Analysis?
- Why is Competitive Analysis Important?
- How can it help you increase your business?
- What is a Domain?
- Types Of Domains
- Historical Importance Of Domains
- Existing Domain Name Usage Scenario
- How to buy a Domain from Resellers?
- What is domain flipping?
- Why would you flip a domain?
- What is domain drop catching?
- Where is the best place for domain flipping?
- Domain Name Server
- What is Hosting Space
- Types of Hosting Spaces
- What is an IP address?
- Internal Framework Of the Internet- Flow Diagram
- Set up your AdWords account from scratch
- Understand PPC temperatures
- Use keywords to your advantage
- Form submissions using Google AdWords
- Competitor reports and customer data in your campaigns
- Conversion Rate Optimization
- What is website planning and creation?
- What are the basic steps to creating a website?
- How to plan a website?
- Purchasing A Domain
- Purchasing A Hosting Space
- Website Wire Frame/ SILO Structure
- Basics of Website Building
- Why A Content Management System (CMS)
- Introduction to WordPress
- How to Install and Configure WordPress
- Posts and Pages in WordPress
- Managing Themes
- Working with Plugins
- Categories and Tags in WordPress
- What is an e-commerce website?
- What is WooCommerce?
- How to integrate a Payment Gateway?
- What is the most advanced website builder?
- Which is the best website builder?
- What is the fastest way to build a website?
- How much would it cost to create a website?
- Introduction of SEO
- What is a Search Engine?
- How does a Search Engine work?
- SERP Exploration
- Algorithms for Search Engine
- Introduction to Basic Ranking Factors
- Introduction to Keywords
- Importance of Keywords
- Types of Keywords
- Understanding Keyword Density, Proximity, and Stuffing
- Best practices to shortlist keywords
- Tools for Keyword Research
- Live Exercise: Keyword Research using various Tools
- Basic HTML Tags Introduction
- Hierarchy of Header Tags
- Optimizing Header Tags
- Anchor Tags Optimization
- Alt Tag Optimization
- What do you mean by Snippet
- Types of Snippets
- Optimizing Snippets for traffic
- What is a Site Map?
- Types of Site Maps (.xml, HTML)
- Generating & Submitting Sitemap
- Live Exercise: Creating Snippets
- What is Link Building?
- Importance of Link Building
- Types of Link Building
- Analyzing a Competitor
- Extracting Competitor Backlinks
- Live Exercise: Backlink Submission
- What is Local SEO
- Importance of Local SEO
- Business Listing on Search Engines
- Creating Business Listing on Google
- Importance of NAP
- Building Backlinks for Local SEO
- Live Exercise: Google My Business Page
- What is Internal Linking
- Power of Internal Linking
- Schema in Google
- Setting Up Schema Snippets
- Validating Schema Code
- Google Panda
- Google Penguin
- Google Hummingbird
- Google Pigeon
- RankBrain Algorithm
- E-A-T (Expertise, Authoritativeness, Trustworthiness)
- What is Web Analytics?
- Types of Web Analytics
- Key Metrics
- What to Measure?
- Introduction to Google Analytics
- Basics & Setup
- Configuring Analytics
- Analytics Walkthrough
- Types of Reports
- Property, Views & Goals
- Analytics Demo Account Walkthrough
- Section Recap
- What is Google My Business Profile?
- Benefits of having a GMB Profile
- Setting up a GMB Profile
- Adding Products & Services to GMB
- Fixing a Suspended GMB Listing
- Introduction
- Types of Emails
- Database Segmentation and Demographics
- Avoiding Spam & Blacklisting
- Email Anatomy
- Measuring Performance
- Section Recap
- Email Marketing Assessment Project
- Introduction
- Types of Channels
- Personal and Conversational
- Conversational Engagement & Promotional Tactics
- What is SMS marketing?
- Rules and Best Practices
- Why SMS marketing is effective
- How SMS marketing works
- Introduction to WhatsApp Marketing
- Need, Goals, & Objectives
- Features of WhatsApp Business
- Marketing Automation via WhatsApp
- Sending Templates via WhatsApp Gateway
- Scheduling via Google Sheets
- Developing a Mobile Marketing Strategy
- Study the Competitive Landscape
- App Store Optimization (ASO)
- App Store Categories & Keywords
- Organic Reviews & Feedback
- Mobile Web vs App
- What is ORM?
- Importance for Businesses
- Need for Managing Reputation
- ORM vs PR
- What is Artificial Intelligence?
- AI in Digital Marketing
- Machine vs Human Intelligence
- AI & Competitive Advantage
- AI-Powered Website Builders
- Understanding Lead Generation Tactics
- Generating High-Quality Leads
- Top CRM Tools
- Role of CRM
- CRM Strategies
- The CRM Process
- Importance of Facebook for Marketing
- Account Levels: Page, Group, Profile
- Creating and Optimizing a Facebook Page
- Facebook Page Insights
- Marketing Tactics on Facebook
- Setting Up a Facebook Campaign
- Marketing Goals & Target Audience
- Live Exercise: Creating a Facebook Page
- Installing Facebook Pixel Code
- Remarketing with Facebook
- Campaign Insights Analysis
- Importance of LinkedIn for Marketing
- Account Levels: Page, Group, Profile
- Creating and Optimizing a LinkedIn Page
- LinkedIn Page Insights
- Marketing on LinkedIn
- Setting Up Campaigns
- Marketing Goals & Audience Targeting
- LinkedIn Marketing Policies
- LinkedIn Pixel Installation & Remarketing
- Campaign Insights
- Why Twitter Is Important for Marketing
- Creating and Optimizing a Business Account
- Twitter Account Insights
- Marketing Strategies and Campaigns
- Marketing Goals & Audience Targeting
- Twitter Pixel Installation & Remarketing
- Campaign Analysis
- Introduction to Quora Marketing
- Importance for Business
- Creating a Space on Quora
- Setting Up Quora Ads Campaigns
- Types of Quora Ads
- Quora Remarketing
- Quora Account Insights
- Importance of Instagram for Marketing
- Creating and Optimizing a Business Account
- Instagram Account Insights
- Content Ideas for Posting
- Live Exercise: Insights from Instagram Posts
- Uploading Videos & Checklist
- Video Tag Tools
- Live Exercise: Video Upload Checklist
- Customizing Channel & Wall
- Increasing Views & Subscribers
- Creating Playlists & Wall Placement
- Unlocking YouTube Channel Features
- Live Exercise: Playlist Creation
- Tracking YouTube Performance
- Improving Video Quality from Insights
- Analyzing Video Sources
- Live Exercise: Analyzing Insights
- Can We Earn from YouTube?
- Monetization and Eligibility
- Partner Program for Monetization
- Creating and Linking AdSense Account
- Introduction to Pinterest Marketing
- Why Pinterest is Important for Business
- Using Pinterest for Marketing
- Pinterest Account Insights
- Live Exercise: Adjusting
- What is Search Engine Marketing?
- Difference between SEO & SEM
- Platforms of SEM
- Why SEM is Important for Running a Business
- Types of Google Ads
- Use Cases of each type
- Conversion Tracking
- Introduction
- Understanding AdWords Editor Options
- AdWords Editor Shortcuts
- Exporting Accounts into Different Formats
- Campaign Setup Basics
- Location Targeting
- Ad Groups and Their Importance in a Campaign
- Extensions
- Keywords Match Types
- Bidding Strategies
- Analyzing Search Terms
- Ad Preview & Diagnosis
- Negative Keywords
- Advanced Bidding Adjustments
- Dynamic Keyword Insertion
- Effect of Relevant Keywords on CPC
- Live Exercise: Adjusting
- Creation of Smart Display Campaign
- Creation of Standard Display Campaign
- Creation of Gmail Campaign
- Location targeting
- Budget Setup
- Bidding for Display Campaigns
- Audience Targeting
- Topic Targeting
- Placement Targeting
- Creation of Responsive Ad Copy
- Headline & Description Copywriting
- Use of CTA Buttons
- Optimizing Landing Page
- Creation of In-stream Skippable Ads
- Creation of Video Discovery Ads
- Creation of Bumper Ads
- Creation of Non-skippable In-stream Ads
- Creation of Outstream Ads
- Location targeting
- Budget Setup
- Audience Targeting
- Topic Targeting
- Placement Targeting
- Frequency Capping Setup
- Remarketing Audience Setup
- Conversion Tracking Code Setup
- Creation of Google Merchant Center Account
- How to Upload Products in Merchant Center?
- Creation of Shopping Ads
- Location targeting
- Budget Setup
- Audience Targeting
- Topic Targeting
- Placement Targeting
- Frequency Capping Setup
- Remarketing Audience Setup
- Conversion Tracking Code Setup
- Live Exercise: Adjusting
- Campaign Setup Basics
- Location Targeting
- Ad Groups and Their Importance in a Campaign
- Bidding Strategies
- Analyzing Search Terms
- Ad Preview & Diagnosis
- Live Exercise: Adjusting
- Introduction
- Types of Remarketing to Set Up Remarketing Campaigns
- How to create a Remarketing List
- How to choose your membership duration
- What is conversion rate optimization (CRO)?
- How to calculate the conversion rate?
- How do I improve my conversion rate?
- How to learn video editing?
- What do most YouTubers use to edit their videos?
- What are editing techniques?
- Impact of Graphics In the Digital World
- Understanding The Working of Canva
- 5 Hands-On Assignments On Canva
- Creating Various Graphic Designs For Various Digital Platforms
- What is a Logo?
- How to create a creative logo for any brand?
- What are the steps in creating a logo design?
- What is programmatic advertising?
- How does it work?
- What are programmatic advertising platforms?
- How is it Important for Business?
- What Is Dropshipping?
- What are the benefits of dropshipping?
- How do you make money with Dropshipping?
- What is the difference between dropshipping and e-commerce?
- What does inbound marketing mean?
- What are the types of inbound marketing?
- How does it work?
- What does outbound marketing mean?
- What are the types of outbound marketing?
- How does it work?
- Introduction
- Find and Reach Influencers
- Influencer Networks & Types
- Compensating with Influencers
- Building Strategy
- Tracking Performance
- Section Recap
- Influencer Marketing Assessment Project
- What is FBA?
- What is an FBA Amazon?
- How much does Amazon FBA make?
- What is included in media buying?
- What is the role of the media buyers?
- What is online media buying?
- Introduction
- All About Keywords
- Content Writing
- How to Write Killer Content for Your Website
- Copywriting
- How to Write Copy that Sells
- Section Recap
- Assessment Project
- How to write blogs?
- How to make money via blogs?
- How to bring organic traffic via blogs?
- Introduction of Google AdSense
- How to set up the account?
- How to get the approval of Google AdSense?
- How to monetize your website, app, and YouTube channels.
- What is mobile web marketing?
- What does a web marketer do?
- What are the types of mobile marketing?
- How to become a freelancing digital marketing professional?
- How to become a freelance digital marketing project?
- How do freelance digital marketers get clients?
- Introduction
- What is Affiliate Marketing?
- Why do Affiliate Marketing?
- How does Affiliate Marketing Work?
- Promotional Marketing Activities
- Measure Performance & Commissions
- Section Recap
- Affiliate Assessment Project
- Learn how to sell on platforms like Amazon, Flipkart, and Nyka, and scale the business.
- What is the most profitable way to sell on Amazon?
- How much does an average Amazon seller earn?
- Mock Interview Sessions
- Building a strong LinkedIn profile to shortlist.
- What are personality development classes?
- How to improve your personality and smartness?
- What are the aspects of personal development?
- What do mentors do for startups?
- How do you structure a mentoring session?
- How do you mentor a startup company?
- In this module, students are given a project as a final task in their course.
Know the Comparison: Digital Marketing Course
| Feature | Digi Edu Learning's Digital Marketing Course | Other Institutes |
|---|---|---|
| Comprehensive Duration |  4 months training + 2 months internship |
 2-3 months with no real internship |
| Modules Covered | 50+ modules including SEO, SMM, Google Ads, Content, Email & Automation |
Limited focus on basic modules only |
| Live Projects | Real-time projects with STS Digital Solutions clients |
Mostly assignments, no real-client projects |
| Tool Mastery | Hands-on with Google Ads, Analytics, SEMrush, HubSpot, Mailchimp & more |
Theoretical explanation, no tool access |
| Certifications | Digi Edu + STS Digital Solutions + Tool-based Certifications |
One generic course certificate |
| Placement Support | Interview prep, resume building, mock interviews, referrals |
No guaranteed support or connections |
| Learning Flexibility | Attend online/offline + lifetime recording access |
Fixed batch timing and limited access |
| Mentorship | Industry mentors with 1-on-1 support |
Standard instructor-only guidance |
Frequently Asked Questions
Yes, absolutely! This course is suitable for anyone interested in marketing and does not require coding or any prior knowledge.
This one-month program will run both online and offline. Lifetime online course access is the asset you earn.
Certainly. A Digital Marketing Certificate will be provided to you by Digi Edu Learning, and an internship certificate will be issued by STS Digital Solutions.
Yes, you develop the skills to launch live campaigns, create real content strategies, perform SEO on real sites, while tracking actual metrics of performance.
You can aim for roles such as SEO Analyst, Social Media Manager, PPC Expert, Digital Marketing Executive, and more.
Absolutely, yes. Business owners and freelancers are more than welcome. We teach you all about launching a campaign for business and getting freelance clients.
Tools like Google Ads, Meta Ads Manager, Google Analytics, Mailchimp, Canva, Ubersuggest, SEMrush, and more.
Yes, you will get internship opportunities, resume assistance, and career guidance after the training period.
Yes. We support hybrid arrangements, meaning you can choose between online and classroom sessions depending on your comfort level.
Not to worry! If you miss a live class session, it is recorded, and so you can access and view it whenever you like.
